Background
I am a Digital Marketing Specialist delivering customized, collaborative digital solutions across a variety of platforms. I am an articulate, detail- and results-oriented professional specializing in concept/design, optimization, composition and engineering for all aspects of new media marketing.
I live in Buffalo, NY with my wife and two cats. When I am not working, I can be found supporting my local teams or researching obscure stats.
Experience
Digital Marketing Specialist, Search
Delaware North • Buffalo, NY (Oct. 2024 – Present)
Digital Content Specialist
J. Fitzgerald Group • Lockport, NY (Jan. 2021 – Oct. 2024)
Responsible for all aspects of Search Engine Optimization for clients serving consumers globally in various industries. Assist team members across all areas of digital marketing to prioritize efforts.
- Utilize best practices for on-page and technical SEO to improve search rankings; manage business profiles to improve local SEO; generate monthly reporting on keyword rankings and website performance.
- Assist in the management of paid search campaigns across various platforms; implement conversion tracking for all campaigns; develop monthly spending reports.
- Update websites and make recommendations for improvement; develop written content for websites; assist in the development of new websites.
Digital Marketing Coordinator
William Mattar, P.C. • Williamsville, NY (Mar. 2019 – Jan. 2021)
Maintain understanding of current trends and best practices in SEM, SEO, and Web technology in the hyper-competitive field of Personal Injury Law. Assist digital marketing team with creating, placing, and optimizing campaigns.
- Create, place, and optimize paid digital advertisements; make recommendations for improvement; generate reports on campaign performance; create monthly spending reports.
- Identify, recommend, and implement on-page SEO; define organic KPIs and prepare Google Analytics reports on website traffic; make recommendations to improve website traffic.
- Monitor and maintain websites to ensure they work properly and stay optimized; research and recommend website design and optimization improvements; stay current with industry best practices.
Top Skills
SEO
Paid Ads
Data Analysis
Web Design
Speed Optimization
Wordpress
Conversion Tracking
Digital Content
Education
Syracuse University School of Information Studies • Syracuse, NY (May 2017)
Bachelor of Science (Cum Laude)
- Major in Information Management and Technology
- Minor in Psychology
- Focus of Web Development and Database Administration
