A person who works in digital marketing is responsible for creating, implementing, and managing marketing campaigns that promote a company’s products or services through digital channels such as social media, email, and search engines. They analyze data to measure the success of these campaigns and make adjustments as needed.
Some common niches in digital marketing include social media management, email marketing, SEO, and PPC management.
SEO
An SEO (Search Engine Optimization) professional is responsible for increasing the quantity and quality of website traffic by improving the visibility of a website in a search engine’s organic results. This is done by optimizing the website’s content and technical structure to make it more attractive to search engines,
SEO professionals are responsible for tasks such as researching keywords and phrases, optimizing website content and meta tags, building backlinks, analyzing website data to track progress and identify areas for improvement, and staying up-to-date on industry developments and changes to search engine algorithms. They also use tools to track the website’s ranking on search engines, measure the website’s traffic, and analyze the audience to make data-driven decisions.
Social Media Management
A social media manager is responsible for planning, implementing, managing and monitoring a company’s Social Media strategy in order to increase brand awareness and increase sales. They are responsible for creating and publishing content, engaging with followers, and analyzing data to determine the effectiveness of their efforts. They also work to create and maintain a strong online presence for the company across all digital channels.
Some specific tasks that a social media manager might do include: creating and scheduling posts, monitoring social media for mentions of the company, responding to customer inquiries, running social media advertising campaigns, and developing a content calendar.
Email Marketing
An email marketer is responsible for creating, implementing, and managing email marketing campaigns for a company. They work to build and maintain a list of email contacts, and use that list to send targeted messages to promote the company’s products or services. They may also use email campaigns to nurture leads and retain customers.
Tasks that an email marketer may be responsible with include: designing and coding email templates, segmenting email lists, creating and scheduling email campaigns, analyzing data to measure the success of campaigns, and A/B testing subject lines, content, and other elements to optimize performance.
PPC Management
A PPC (Pay-Per-Click) Manager is responsible for creating, implementing, and managing pay-per-click advertising campaigns. PPC advertising is a form of digital advertising where the advertiser pays each time a user clicks on one of their ads. Some responsibilities of a PPC Manager include: researching keywords and phrases, creating ad groups and campaigns, setting budgets and bid prices, writing ad copy, monitoring and analyzing data to measure the success of campaigns, and making adjustments as needed to optimize performance.
PPC Managers use tools to track the campaign’s performance, measure the ROI, and analyze the audience to make data-driven decisions. Additionally, PPC managers will often work closely with other teams such as SEO, web analytics, and social media to ensure a cohesive digital marketing strategy.
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